What the management defines ... public relations refines : the catalytic role of public relations in management functions / K.R. Balan.

By:

Balan, K. R

Material type:

TextPublication details: New Delhi : Sterling, c1995.Description: 141 p. ; 18 cmISBN:

8120717619

Subject(s):

DDC classification:

659.2 BAL 21

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
Archives Centre		659.2 BAL (Browse shelf(Opens below))	Withdrawn Item	98-296
Archives Centre		659.2 BAL (Browse shelf(Opens below))	Withdrawn Item	98-295
UMI Main Library	Seen During Stock-taking	659.2 BAL (Browse shelf(Opens below))	Available	98-294

Table of Contents

Understanding public relations
Interface of public relations and journalism
Advertising as a tool of public relations
Components of corporate communication
Laws of relevance to corporate public relations manager
Social audit : corporate social responsibility begins where the law ends
Interface of government and corporate public relations
The role of public relations in voluntary organisations

Includes index

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