The practice of public relations / edited by Sam Black.

Contributor(s):

Black, Sam, 1915-

Material type:

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, 1995.Edition: 4th edDescription: xxv, 186 p. : ill. ; 24 cmISBN:

9780750623186
0750623187

Subject(s):

Public relations -- Great Britain

DDC classification:

659.2 20 PRA

Item type:

Books-General

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Collection	Call number	Status	Barcode
Archives Centre		659.2 PRA (Browse shelf(Opens below))	Withdrawn Item	99-136
UMI Main Library	Seen During Stock-taking	659.2 PRA (Browse shelf(Opens below))	Available	99-020

Table of Contents

Introduction
Public relations in action
Media relations
Other media of public relations exhibitions, words and images
Public affairs and corporate relations
Public relations and marketing
Public relations in central government
Public relations in local government
Public relations in the non-commercial sector
Parliamentary relations and lobbying
Consultancy public relations
Ethics and codes of professional conduct
Legal aspects of public relations practice
International public relations
Crisis management
Sponsorship
Education, training and career prospects

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Back to results

101 Powerful communication skills :
by McKenna, Colleen
102 Advocacy in action :
by Hubbard, Dianne.
103 The impacts of HIV/AIDS on families and communities in Africa /
104 Themes, issues, and debates in psychology /
by Gross, Richard D.
105 Proceedings of the fifth international conference of the new or restored democracies.
106 International trade :
by Rivera-Batiz, Luis.
107 How to advertise /
by Roman, Kenneth.
108 Economics /
by Sloman, John,
109 Business research :
by Collis, Jill.
110 Non-governmental organization In Uganda :
by Barr, Abigail
111 Computer networks /
by Tanenbaum, Andrew S.
112 Research methods :
by Mugenda, Olive
113 Qualitative research practice :
114 Corporate reputation and competitiveness /
by Davies, Gary,
115 Principles of network and system administration /
by Burgess, Mark,
116 Feeding the market :
by Hellin, Jon,
117 Numbers guide :
118 Copy editing :
by Butcher, Judith
119 Results-oriented financial management :
by Iezzi, John G.
120 Managing for a change :
by Davies, Anthony