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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By:

Schiffman, Leon G

Contributor(s):

Kanuk, Leslie Lazar

Material type:

TextPublication details: Upper saddle River, NJ : Pearson education Inc, c2004.Edition: 8th edDescription: xxii, various pages ill. (some col.) ; 27 cmISBN:

9780130491756

Subject(s):

DDC classification:

658.834 21 SCH

Item type:

Books-General

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Includes bibliographical references and index.

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