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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s):

Kotler, Philip

Material type:

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN:

9780132622547

Subject(s):

Marketing

DDC classification:

658.8 21 PRI

Item type:

Books-General

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Includes bibliographical references and indexes.

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