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Marketing research : Text and cases / Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch.

By:

Boyd, Harper W

Contributor(s):

Material type:

TextPublication details: Homewoood, Illinois : Richard D.Irwin, Inc., 2002Edition: 7th edDescription: xv, 816 p. : ill. ; 24 cmISBN:

8185386161

Subject(s):

Marketing research

DDC classification:

658.8 BOY

Item type:

Books-General

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Holdings
Current library	Call number	Status	Barcode
UMI Main Library	658.8 BOY (Browse shelf(Opens below))	Available	2003-564

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