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The service-dominant logic of marketing / Robert F. Lusch and Stephen L. Vargo, editors.

Contributor(s): Material type: TextPublication details: London : M.E sharpe, 2006.Description: xviii, 449 p. : ill. ; 27 cmISBN:
  • 0-7656-1490-1
DDC classification:
  • 658.812 SER
Item type: Books-General
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Current library Call number Status Barcode
UMI Main Library 658.812SER (Browse shelf(Opens below)) Available 2006-565

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