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International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe.

By:

Doole, Isobel

Contributor(s):

Lowe, Robin

Material type:

TextPublication details: London : Thomson Learning, 2001.Edition: 3rd edDescription: xvi, 453 p. : ill. ; 25 cmISBN:

9781861527721

Subject(s):

DDC classification:

22 658.812 DOO

Item type:

Books-General

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Includes index and bibliographic references.

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