Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.

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TextPublication details: Chichester ; New York : Wiley, c2000.Description: 350 p. ; 23 cmISBN:

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Current library	Call number	Status	Barcode
UMI Main Library	658.8 DOY (Browse shelf(Opens below))	Available	2011-154

Includes bibliographical references and index.

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