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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Contributor(s): Material type: TextPublication details: London : Prentice Hall/Financial Times, 2008.Edition: 4th edDescription: xviii, 614 pISBN:
  • 9780273706977
Subject(s): DDC classification:
  • 368.802  HOO
Item type: Books-General
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Holdings
Current library Call number Status Notes Barcode
UMI Main Library 368.802 HOO (Browse shelf(Opens below)) Available Academic &Research References 2008-988
UMI Main Library 658.802 HOO (Browse shelf(Opens below)) Available Academic &Research References 2009-073
UMI Main Library 368.802 HOO (Browse shelf(Opens below)) Available Academic &Research References 2009-074
UMI Main Library Available Academic &Research References 2009-075
UMI Main Library Available Academic &Research References 2009-076

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