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Lateral marketing : New techniques for finding breakthrough Ideas / Philip Kotler, Fernando Trias De Bes.

By:

Kotler, Philip

Contributor(s):

De Bes, Fernando Trias

Material type:

TextPublication details: Hboken, NJ : John Wiley & Sons, c2003Description: xvi, 206 p. : ill. ; 25 cmISBN:

9780471455165

Subject(s):

Marketing -- management

DDC classification:

22 658.8 KOT

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8 KOT (Browse shelf(Opens below))	Available	2009-015
UMI Main Library	Seen During Stock-taking	658.8 KOT (Browse shelf(Opens below))	Available	2009-016

Includes indexes.

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